Privacy Policy

Last Updated: 2025-11-13

1. Who We Are

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Email:
Data Protection Officer: [email protected]

2. Data We Collect

Personal Information

• Name, email address, phone number (when you contact us or make a purchase)
• Billing and shipping address (for e-commerce transactions)
• Payment information (processed securely by third-party payment processors)

Technical Data

• IP address, browser type, device information
• Cookies and similar tracking technologies
• Website usage data (pages visited, time spent, interactions)

3. Purpose and Legal Basis

We process your data for the following purposes:

• Contract Performance: To fulfill orders and provide services
• Legitimate Interest: To improve our website, prevent fraud, and marketing
• Consent: For cookies and marketing communications (you can withdraw anytime)
• Legal Obligation: To comply with tax and accounting requirements

4. Cookie Consent & Tracking Technologies

Consent Management Platform (CMP)

We use a Consent Management Platform to collect and manage your cookie preferences. Your choices are stored locally in your browser and respected across all our tracking technologies.

Google Consent Mode v2

We implement Google Consent Mode v2, which adjusts how Google tags behave based on your consent choices. When you decline analytics or marketing cookies, we transmit consent signals to Google services indicating your preferences, and Google operates in a limited mode without using cookies for those purposes.

Third-Party Consent Signals

We transmit your consent preferences to:

• Google (Analytics, Ads): Via Consent Mode v2 API
• Meta/Facebook Pixel: Via advanced matching with consent flags
• TikTok Pixel: Via TikTok Events API with consent status

These platforms will only process your data for analytics/marketing purposes if you have provided consent.

Global Privacy Control (GPC) & Universal Opt-Out (UOOM)

We honor the following opt-out signals automatically:

• Global Privacy Control (GPC): If your browser sends a GPC signal, we automatically treat it as a request to opt-out of data sales/sharing and disable non-essential cookies.
• Universal Opt-Out Mechanism (UOOM): Required by Colorado CPA and recognized in multiple US states.

When we detect these signals, we:

• Disable analytics and marketing cookies immediately
• Do not share your data with third parties for advertising
• Record your opt-out preference

You can enable GPC in browsers like Firefox, Brave, or via browser extensions.

5. Data Recipients

We may share your data with:

• Payment processors (Stripe, PayPal, etc.)
• Shipping providers (for order delivery)
• Analytics providers (Google Analytics, TikTok Pixel - only with your consent)
• Email service providers (for communications)
• Legal authorities (when required by law)

Note: Third-party analytics and advertising providers only receive your data if you have consented via our cookie banner or if legally required.

6. Retention Period

We retain your data for:

• Transaction records: 7 years (legal requirement)
• Marketing data: Until you unsubscribe or object
• Analytics data: 26 months
• Account data: Until you request deletion

7. Automated Decision-Making

We do not use automated decision-making or profiling that produces legal effects.

8. International Transfers

Your data may be transferred to servers outside your country. We ensure adequate safeguards are in place (e.g., Standard Contractual Clauses, EU-U.S. Data Privacy Framework where applicable).

9. Security

We use industry-standard security measures including encryption, secure servers, and access controls to protect your data.

10. Changes to This Policy

We may update this policy. Check this page regularly for changes. Last update date is shown at the top.

11. Contact Us

For questions or requests regarding your privacy:
Email: [email protected]
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